If you’re an independent consultant or freelancer, you know how important it is to create a personal brand. And one of the best ways to do that is by building—and maintaining—a strong presence on social media. This includes creating an impressive profile on Instagram and growing your following there as much as possible. Working with a personal brand helps you stand out in the crowd, so using your own name for all services as well as specific fields helps potential clients find you. That also means having your profile include your services and fields, along with a great photo, tagline, and link to your website where they can see more details about what you do. In today’s blog post we will explore how you can grow your following on Instagram now that it’s essential for so many professionals. You don’t need to be an expert in digital marketing or have an overflowing bucket of cash to make a big impact with this platform. Here are some easy tips for getting started today!
Build a solid foundation
Your Instagram feed is the first thing people will see when they visit your profile—so it’s important to make a good first impression! You’ll want to make sure you’ve put time into building a solid foundation for your feed before going out there and trying to grow your following. Otherwise, you won’t be able to get the most out of your efforts. As with anything, the key to success on Instagram lies in consistency. You can’t just post once and expect to get a ton of followers. You have to be there every day posting great content and engaging with your followers. If you’re not a photographer, or have another creative skill that allows you to take amazing photos, start by finding some free images on sites like Unsplash or Pexels. Then you can edit them with apps like Enlight (iOS) or Photoshop (or other software if you prefer).
What does good Instagram branding look like?
There are no set rules for what good Instagram branding looks like. But there are definitely some general guidelines you can follow to make sure your feed is successful.
- Select a theme for your images – This doesn’t mean every single photo on your feed has to be related to your niche. But you want to make sure your photos are consistent and cohesive. This can be done in a few different ways, including: – Posting the same type of image each day – For example, if you always post a landscape image, your feed will be consistent. But it will also look boring, because you’re only posting one type of photo every day.
- Posting images that seem to belong together – You can do this with a single theme or topic that runs through several posts. For example, if you’re a food blogger, one week you might post a recipe with a photo, the next post a picture of the finished product, and the third a close-up of the ingredients.
How to get more followers for your business
As we said in the introduction, the best way to get followers for your Instagram account is to add them to your feed. Luckily, there are a few ways you can do this! Follow other accounts – Don’t just follow people who have thousands of followers; follow people who have a similar number as you. If you have 500 followers, follow 500 other people. These are people who are interested in what you have to say and are just waiting to follow you back! Engage with your followers – When someone comments on your post or likes it, make sure to engage with them. You don’t want to come across as desperate or pushy, but a simple “Thank you!” or “Glad you like it!” is appreciated by the majority of followers.
Try different video strategies
Instagram is a visual platform, so you’ll want to make sure your feed is dominated by images. But you can still post videos, too. You can do this in a few different ways:
Make videos that show behind-the-scenes – This is a great way to humanize your business and connect with your followers.
Create in-depth tutorials – If you’re an expert in your field and share this knowledge with others, they will be eternally grateful and follow you.
Post short clips of your day-to-day life – This can be a great way to show your personality and what you’re like as a person.
Use your email list to build your audience
Part of growing your following is bringing in people who aren’t already following you. And the best way to do that is by building an email list. You can use your email list to post a link to your latest Instagram post, letting people know about your new content. This will bring in some new followers and get your post more likes and comments. You could also send your email subscribers a link to your latest Instagram post along with a call to action to follow you there. This will help grow your followers and be a great way to engage with your subscribers!
Don’t forget about organic growth!
Finally, don’t forget about the benefits of organic growth. While you can (and should!) actively try to bring new followers to your account, there’s no guarantee that any of those people will actually engage with you regularly. If you post once and expect a flood of followers, you’ll be sorely disappointed. Instead, focus on growing your following organically by posting consistently and engaging with your followers. Doing this consistently can help you grow your account faster than you ever imagined! With these tips in mind, you can build a strong following on Instagram without breaking a sweat. And the best part? These tips work just as well for growing your personal brand on other social media platforms, such as Facebook and Twitter. So what are you waiting for? Start growing your following today!
Conclusion
Instagram is an essential tool for anyone looking to build their brand online. It allows you to create engaging, visual content that your followers can’t miss. And when you follow these tips, you’ll notice that it becomes much easier to attract followers to your account. You can’t expect to get a large Instagram following overnight. It is a slow process, but one that is well worth the effort. Start by following these tips and you will be well on your way to growing your following and engaging with your followers. It is advised to gain additional business coaching in order to maximise these results. Soon, you’ll see that all your hard work has paid off.